For the first time in the nearly forty year history of the IEEE Milestones program, the group gave four awards in one day to the same company. That company is of course Bell Labs, currently a subsidiary of Alcatel Lucent. President of Bell Labs Marcus Weldon (center of photo) was there to receive the four awards for communications theory and networks, wireless and satellite communications, digital signal processing and computing, and solid-state and optical devices.
Peter Drucker*, the father of modern management, wrote, “the purpose of a business is to generate new customers, and only two functions do that: marketing and innovation. All other business functions are expenses.” A strong brand is invaluable as the battle for customers intensifies every day.